Case Studies

What a day with Anna looks like.

Two small businesses, two very different jobs — here's how Anna handles the calls, bookings and follow-ups so their teams don't have to.

Trades — Plumbing · Brisbane, QLD
Illustrative Example

A Brisbane Plumbing Business

4 plumbers, 1 part-time office admin
The Challenge

Between jobs, on the tools, or driving between sites, the team was missing close to a third of incoming calls — including after-hours emergencies like burst pipes and blocked drains. A missed call almost always meant a missed job: most callers just rang the next plumber on Google.

How Anna Helps
  • Answers calls day or night, including emergency triage
  • Books routine jobs straight into the calendar
  • Answers pricing and availability questions on the spot
  • Transfers genuine emergencies to the on-call plumber’s mobile
  • Sends SMS confirmations so nobody’s left wondering
  • Logs every enquiry so nothing gets forgotten
0
missed calls (was ~30%)
9
after-hours jobs booked per week
6 hrs
admin time back, every week

“I was skeptical, not gonna lie. But now if a pipe bursts at midnight, I find out about it the next morning already booked in, instead of losing the job to whoever else picked up their phone.”

Owner, Plumbing Business
Personal Care — Barbering · Melbourne, VIC
Illustrative Example

A Melbourne Barbershop

3 barbers, no front desk
The Challenge

With three chairs and no receptionist, the phone either rang out mid-cut or got answered by a barber with scissors in hand. Regulars stopped calling and just booked in wherever actually picked up.

How Anna Helps
  • Answers calls without pulling a barber off the chair
  • Books appointments directly into the shop calendar
  • Answers the questions they get every day — pricing, hours, walk-ins
  • Sends SMS confirmations and reminders to cut down no-shows
  • Handles the phone so the team stays focused on clients in the chair
100%
of calls answered (was ~50%)
↓ 33%
no-show rate, with reminders
15+
extra bookings captured per week

“I'll be halfway through a fade and hear the phone buzzing on the counter, and there's nothing I can do about it mid-cut. Now I just glance at my calendar between clients and there's a new booking sitting there already.”

Owner, Barbershop

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